A New Kind of Membership

Welcome to
The Reserve

More than a club. An invitation to the inner world of Hill Country Chocolate — where handcrafted chocolate meets Texas wine, and every visit feels like coming home.

Become a Member
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20% Off Everything
In-store and online, every time you shop
Free Tastings
Wine and chocolate, complimentary on every visit
Curated Gifts
Wine and chocolate delivered to your door, twice a year
Insider Access
Private events, first access, and exclusive releases
Membership Benefits

Everything That Comes with The Reserve

This isn't a subscription box. It's a relationship with the people who make your chocolate — and a standing invitation to the best of what we offer.

01
20% Off All Purchases
Every item in our shop and online store. Caramels, toffees, bonbons, drinking chocolate, gifts — your card unlocks 20% off, every time.
02
Complimentary Tasting
Walk in, show your card, and enjoy two glasses of wine with a curated chocolate pairing slate. On the house, every visit.
03
Wine & Chocolate Gifts
Twice a year, we curate a collection of wines from our partner wineries paired with our handcrafted chocolates. Shipped to your door or pick up in Fredericksburg for free.
04
First Access
New seasonal releases, limited editions, and collaborations — Reserve members get 48-hour early access before anyone else.
05
Exclusive Events
Members-only tastings, maker dinners, harvest celebrations, and behind-the-scenes experiences you won't find anywhere else.
06
20% Off Premiere Experiences
All Premiere Experiences, including our nationally-acclaimed Premiere Wine & Chocolate Experience — book for yourself and your guests at 20% off.
Your Gifts

Curated Twice a Year

Each collection is handpicked to celebrate the season — wine selections curated from our partner wineries, paired with chocolates crafted right here in Fredericksburg.

February — March
The Spring Collection
  • Curated wine selections from our partner wineries
  • Handcrafted chocolate pairing selection
  • Tasting notes and pairing guide
  • A seasonal surprise from the chocolate factory
Perfect timing for Valentine's gifts and springtime gatherings
November — December
The Holiday Collection
  • Curated wine selections from our partner wineries
  • Handcrafted holiday chocolate selection
  • Tasting notes and pairing guide
  • A holiday surprise from the chocolate factory
Arrive in time for holiday entertaining and gifting
Your Membership

The Card

Laser-etched metal, numbered, and crafted right here in our Fredericksburg workshop. Present it in-store for your benefits or use your member code online.

HCC Hill Country
Chocolate
The Reserve No. 031 Member Name Est. 2026
Membership

Simple, Transparent

One membership. Everything included. No tiers, no hidden fees.

$249/year
 
Your wine & chocolate gifts are included — you just cover shipping. Or pick up in Fredericksburg for free.
  • Two curated shipments of wine and chocolate, twice a year
  • 20% off all in-store and online purchases, year-round
  • Complimentary wine & chocolate tasting on every visit
  • 20% off all Premiere Experiences, including our nationally-acclaimed Premiere Wine & Chocolate Experience
  • Laser-etched metal membership card
  • 48-hour first access to new products and seasonal releases
  • Exclusive invitations to members-only events
Become a Reserve Member
The Experience

Every Visit Feels Different

The Reserve isn't just about what you receive in the mail. It's about how it feels to walk through our doors. Your card opens a different experience — one that starts with a glass of wine and ends with something you didn't expect.

  • Complimentary wine and chocolate pairing on arrival
  • 20% off anything that catches your eye
  • First look at seasonal products before they launch
  • Invitations to tastings, dinners, and behind-the-scenes tours
  • The kind of welcome that makes Fredericksburg feel like home
"The best part isn't the discount. It's walking in and hearing someone say your name."
— What we're building for every member
Questions

Good to Know

The details that matter.

How does billing work?
$249/year, billed once a year on the anniversary of your membership. That's it — no surprise charges.
Can I pick up instead of shipping?
Absolutely. Pick up your collection at our Fredericksburg location for free — and enjoy a complimentary tasting while you're here.
How do I use my 20% discount online?
You'll receive a unique discount code tied to your email address and account. Apply it at checkout on hillcountrychocolate.com.
What's included in the shipments?
Curated wine and chocolate, pairing notes, and a seasonal surprise. You just cover shipping.
Do I get the tasting every time I visit?
Yes — two glasses of wine and a chocolate pairing slate, complimentary with your membership card on every visit.
Can I cancel?
It's an annual membership — you can cancel before your next billing period. No contracts, no hassle.